The Ultimate Guide to Enhancing Your Google Business Profile
What is Google Business Profile Optimisation? A Google Business Profile, or GBP for short, is all about making your business shine on Google. When people search for your business on Google, the first thing they see is your GBP listing. It contains critical details like your business name, address, phone number, website, opening hours, and […]
Exploring the World of Schema Markup
What is Schema Markup and how does it work? Schema Markup, simply referred to as Schema, is a type of code integrated into your website’s HTML to provide search engines with structured data about your content. It enables search engines to comprehend the context and significance of your content, resulting in the display of rich […]
Search Advertising Vs. Display Advertising – Which One Is Right For Your Business?
What are Search Ads? Search ads consist of three components which include: Paid search ads are the most used form of PPC advertising in which brands pay to display their ads. It can be above or below organic search engine results when people search specific keywords. For instance, a search for an “online paediatrician” will […]