What is Google Business Profile Optimisation?
A Google Business Profile, or GBP for short, is all about making your business shine on Google. When people search for your business on Google, the first thing they see is your GBP listing. It contains critical details like your business name, address, phone number, website, opening hours, and a snippet of reviews. To make sure your listing stands out in local searches, GBP optimisation involves keeping this information accurate, up to date and optimised for local SEO in Australia.
Why is Google Business Profile Optimisation Important?
GBP optimisation is a big deal. It boosts your business’s visibility in Google search results, which means more people will find your website. This can lead to increased website traffic and potential high-quality leads.
Plus, GBP optimisation is a game-changer for local SEO. If you’re a business in Australia, optimising your Google Business Profile can have a huge impact on your local SEO in Australia. Your business gets featured in the “Google local map pack” in the search results, which shows the top three businesses related to a specific search in a particular location.
Setting up Your Google Business Profile
- Verify Your GBP Profile
Once you’ve set up your Google Business listing, the first step is to verify it with Google. They’ll send you a four-digit code to your business address. Just follow the link they provide, enter the code, and you’re good to go. Your profile will go live, and you can start working on other optimisation strategies. If you need help, consider getting an SEO agency to assist you, so you can focus on your core business activities. - Fill Out Your Profile
After verification, the next crucial step is to complete your profile. While Google doesn’t make all fields mandatory, providing comprehensive information helps you stand out from the competition. By filling in all the requested details, you create a solid foundation for other Google recommendations.
Include your business name, address, phone number, website link, and choose appropriate categories. Don’t forget to add a service area description to let customers know what you offer and keep them engaged on your website.
Making the Most of Google Business for Local SEO
ow that we’ve highlighted the importance of GBP optimisation for local SEO in Adelaide, let’s get into the actionable steps to turn your GBP profile into a lead generation tool.
- Showcase Your Business with Photos
Statistics show that a whopping 42% of customers are more likely to request directions to a business if they see photos on the Google profile. Additionally, 35% are more inclined to click through to websites, resulting in increased calls, direction requests, and clicks on your business. Therefore, when adding photos to your GBP profile, prioritise high-quality images to present your business in the best possible light.
Adding photos also signals to Google that you actively engage with your profile, which significantly improves your ranking. This approach serves as a potent strategy for ascending local search results, especially within Google’s “Images” searches.
2.Showcase Your Business with Photos
Google recognises the importance of reviews in shaping consumer decisions, making them a key ranking factor in its algorithm. When users enter a search query, Google typically displays the first three local results, known as the Local 3-Pack. These businesses often have numerous reviews and solid star ratings. If your Google Business Profile reviews contain specific keywords, Google may also display your business in the SERPs.
Harness the support of your loyal customers to optimise your GBP profile with reviews and maintain positive momentum. For those operating in the online selling space, consider enlisting the services of an e-commerce SEO firm to facilitate a review shortcut link, making it easier for customers to leave reviews. Remarkably, 62% of customers are willing to leave reviews when asked.
